Responsibilities:

• Develop optimization strategies that increase the company's website search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Optimize copy and landing pages for search engine marketing.
• Develop and implement link building strategy.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Monitor performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Write compelling and high-quality website content, including blog posts and page descriptions.
• Update content and website links for maximum optimization and search engine rankings.

Requirements:

• 2-3 years of experience in successfully developing and executing SEO campaigns.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics or Google Search Console.
• Knowledge of keyword research and data mining tools.
• Able to complete competitive analysis of other companies within the industry.
• Excellent written and verbal communication skills.
• Familiarity with WordPress or other content management systems.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.